Accelerating sustainable livestock production

2023-04-21T09:14:30+02:00April 21st, 2023|Livestock Management Solutions|

Kevin Coffey, cattle farmer and Head of Smart Farming for Datamars Livestock shares his views on the need to continue accelerating sustainable livestock production for the benefit of us all ahead of Earth Day 2023. Regardless of where you’re based in the world, global attention falls firmly on our collective home – earth – [...]

Datamars Livestock ‘super-charges’ support for Rural Support Trust tour

2023-03-01T09:00:18+01:00March 1st, 2023|Livestock Management Solutions|

Datamars Livestock is super-charging its support of the Rural Support Trust in New Zealand and its national Time Out Tour for farmer well-being at a time when it’s needed most by contributing funds from each sale of its limited-edition solar energizer. The Tour is fronted by former TV presenter turned sheep and beef farmer, [...]

Datamars and Connecterra join forces to accelerate artificial intelligence for sustainable dairy farming

2023-02-21T12:31:47+01:00February 21st, 2023|Livestock Management Solutions|

Datamars, the global RFID and livestock management solutions company and Connecterra, a leader in data and AI technology have announced a strategic partnership. Through its investment, Datamars has acquired the sensor business of Connecterra known as ‘Ida for Farmers’ and will also hold a majority share in the Connecterra company. Connecterra will remain independent [...]

Datamars beefs up sustainable production with GRSB membership

2022-12-09T09:04:49+01:00December 8th, 2022|Livestock Management Solutions|

Datamars is putting increasingly powerful data in the hands of beef producers around the globe enabling them to measurably improve productivity and animal health and create smarter and more sustainable futures for our sector and our planet. To support and contribute to initiatives that help advance and champion sustainable beef production, gain further insights [...]

Datamars invests in agri tech visual imaging and AI start-up, Serket

2022-10-31T22:40:30+01:00October 31st, 2022|Livestock Management Solutions|

Datamars is pleased to announce that it has invested in a majority shareholding of agriculture technology company, Serket. The partnership supports Datamars’ goal of accelerating sustainable livestock production and is part of the company’s efforts to expand its smart farming offering and explore how wider livestock behaviour monitoring technologies, like video analytics and AI, [...]

‘PigBoost’ bolsters local pig farmers and national food security in Uganda

2022-09-13T00:15:59+02:00September 13th, 2022|Livestock Management Solutions|

Pig farming is one of the fastest growing livestock activities in Uganda and is a means of increasing food, income and employment. Uganda is among the largest per capita consumers of pork in sub-Saharan Africa. Still, productivity is low and demand outstrips supply. Industry, research, and local government are coming together in collaborative initiatives [...]

Cow behaviour insight leads to breeding gains

2022-08-03T11:30:29+02:00August 3rd, 2022|Livestock Management Solutions|

In Methven, New Zealand, Barry Flynn milks a 620-strong Friesian herd on 196Ha. He’s implemented Datamars Livestock’s Tru-Test Automated Heat Monitoring with Tru- Test Active Tag collar solution to track cow behaviour and improve animal health and breeding performance. We wanted to explore how we could improve our breeding performance. One key strategy for [...]

Partnering for livestock disease eradication in New Zealand

2022-08-03T11:12:05+02:00August 3rd, 2022|Livestock Management Solutions|

Agtrac, the agricultural service provider that Datamars owns 51% of, developed a solution encompassing Datamars Livestock software, readers and training to accurately and effortlessly test and track animals for tuberculosis disease in New Zealand. On-behalf of OSPRI, AsureQuality tested over 2.6 million animals in a year. Datamars was the only provider able to provide [...]

Boosting productivity of Ugandan pig farmers

2022-08-03T11:00:57+02:00August 3rd, 2022|Livestock Management Solutions|

Pig farming is one of the fastest growing livestock activities in Uganda, increasing not just food production, but also income and employment. In 2020 Datamars partnered with the Roslin Institute, a word-leading institute for animal science research, with genetics specialists AbacusBio and Ugandan based organisations Vetline Services and Makere University on ‘PigBoost’. PigBoost is [...]

Successful Install of Tru-Test Active Tag in North America sees early benefits

2022-02-10T10:11:40+01:00February 10th, 2022|Livestock Management Solutions|

In early December 2021, the flagship Datamars Livestock activity monitoring solution, Tru-Test Active Tag, was successfully installed on Pickart Dairy Farm in Fond Du Lac, Wisconsin, United States. This total monitoring system, released in 2021, provides livestock producers like the highly regarded Pickart operation which runs over 1000 cows, with data that combines gesture [...]

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