Daniel Harter joins Datamars Livestock in North America

2023-10-26T13:02:25+02:00October 26th, 2023|Corporate, Livestock Management Solutions|

Datamars is pleased to announce the appointment of Daniel Harter to lead its Datamars Livestock commercial business for North America, including its livestock identification and performance management solutions, animal health delivery systems and farm infrastructure and monitoring solutions. Harter brings to Datamars a wealth of expertise in the US livestock industry with over [...]

Spike in farmer calls for well-being support demonstrates support warranted

2023-10-02T10:08:35+02:00October 2nd, 2023|Livestock Management Solutions|

Spikes in calls to The Rural Support Trust immediately after the conclusion of events designed to help boost mental health and wellbeing among New Zealand farmers demonstrates how important continued support is. The Rural Support Trust has been running a regional rural community speaker series for the past year fronted by local identity [...]

Datamars strengthens sustainable ag commitment with Brazilian Roundtable partnership

2023-08-10T09:30:47+02:00August 10th, 2023|Livestock Management Solutions|

Climate, traceability, animal welfare and productivity are important focus areas for the Brazilian Roundtable for Sustainable Livestock (also known as MBPS) which brings together partners across the beef value chain to strengthen sustainable livestock production in Brazil through economic, social and environmental approaches. It’s a mission Datamars is also proud to be a partner [...]

Electric fences super charge protection of jaguars and cattle in Brazil

2023-06-23T09:58:03+02:00June 23rd, 2023|Livestock Management Solutions|

A four-year partnership between Datamars Livestock and NGO Panthera Brasil is helping boost jaguar numbers in Brasil as well as the country’s unique ecosystem, critical for climate change mitigation and sustainable agriculture. Datamars Livestock began working with Panthera Brasil’s Jaguar Conflict Program in 2019 to reduce retaliation killings by cattle farmers due to jaguar [...]

Accelerating sustainable livestock production

2023-04-21T09:14:30+02:00April 21st, 2023|Livestock Management Solutions|

Kevin Coffey, cattle farmer and Head of Smart Farming for Datamars Livestock shares his views on the need to continue accelerating sustainable livestock production for the benefit of us all ahead of Earth Day 2023. Regardless of where you’re based in the world, global attention falls firmly on our collective home – earth – [...]

Datamars Livestock ‘super-charges’ support for Rural Support Trust tour

2023-03-01T09:00:18+01:00March 1st, 2023|Livestock Management Solutions|

Datamars Livestock is super-charging its support of the Rural Support Trust in New Zealand and its national Time Out Tour for farmer well-being at a time when it’s needed most by contributing funds from each sale of its limited-edition solar energizer. The Tour is fronted by former TV presenter turned sheep and beef farmer, [...]

Datamars and Connecterra join forces to accelerate artificial intelligence for sustainable dairy farming

2023-02-21T12:31:47+01:00February 21st, 2023|Livestock Management Solutions|

Datamars, the global RFID and livestock management solutions company and Connecterra, a leader in data and AI technology have announced a strategic partnership. Through its investment, Datamars has acquired the sensor business of Connecterra known as ‘Ida for Farmers’ and will also hold a majority share in the Connecterra company. Connecterra will remain independent [...]

Datamars beefs up sustainable production with GRSB membership

2022-12-09T09:04:49+01:00December 8th, 2022|Livestock Management Solutions|

Datamars is putting increasingly powerful data in the hands of beef producers around the globe enabling them to measurably improve productivity and animal health and create smarter and more sustainable futures for our sector and our planet. To support and contribute to initiatives that help advance and champion sustainable beef production, gain further insights [...]

Datamars invests in agri tech visual imaging and AI start-up, Serket

2022-10-31T22:40:30+01:00October 31st, 2022|Livestock Management Solutions|

Datamars is pleased to announce that it has invested in a majority shareholding of agriculture technology company, Serket. The partnership supports Datamars’ goal of accelerating sustainable livestock production and is part of the company’s efforts to expand its smart farming offering and explore how wider livestock behaviour monitoring technologies, like video analytics and AI, [...]

‘PigBoost’ bolsters local pig farmers and national food security in Uganda

2022-09-13T00:15:59+02:00September 13th, 2022|Livestock Management Solutions|

Pig farming is one of the fastest growing livestock activities in Uganda and is a means of increasing food, income and employment. Uganda is among the largest per capita consumers of pork in sub-Saharan Africa. Still, productivity is low and demand outstrips supply. Industry, research, and local government are coming together in collaborative initiatives [...]

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