Climate, traceability, animal welfare and productivity are important focus areas for the Brazilian Roundtable for Sustainable Livestock (also known as MBPS) which brings together partners across the beef value chain to strengthen sustainable livestock production in Brazil through economic, social and environmental approaches. It’s a mission Datamars is also proud to be a partner [...]
A four-year partnership between Datamars Livestock and NGO Panthera Brasil is helping boost jaguar numbers in Brasil as well as the country’s unique ecosystem, critical for climate change mitigation and sustainable agriculture. Datamars Livestock began working with Panthera Brasil’s Jaguar Conflict Program in 2019 to reduce retaliation killings by cattle farmers due to jaguar [...]
Kevin Coffey, cattle farmer and Head of Smart Farming for Datamars Livestock shares his views on the need to continue accelerating sustainable livestock production for the benefit of us all ahead of Earth Day 2023. Regardless of where you’re based in the world, global attention falls firmly on our collective home – earth – [...]
Datamars Livestock is super-charging its support of the Rural Support Trust in New Zealand and its national Time Out Tour for farmer well-being at a time when it’s needed most by contributing funds from each sale of its limited-edition solar energizer. The Tour is fronted by former TV presenter turned sheep and beef farmer, [...]
Datamars, empresa global de soluções de gerenciamento de gado e RFID, e a Connecterra, líder em tecnologia de dados e IA, anunciaram uma parceria estratégica. Por meio de seu investimento, a Datamars adquiriu o negócio de sensores da Connecterra conhecido como 'Ida for Farmers' e também deterá uma participação majoritária na empresa Connecterra. A [...]
Datamars is putting increasingly powerful data in the hands of beef producers around the globe enabling them to measurably improve productivity and animal health and create smarter and more sustainable futures for our sector and our planet. To support and contribute to initiatives that help advance and champion sustainable beef production, gain further insights [...]
Datamars is pleased to announce that it has invested in a majority shareholding of agriculture technology company, Serket. The partnership supports Datamars’ goal of accelerating sustainable livestock production and is part of the company’s efforts to expand its smart farming offering and explore how wider livestock behaviour monitoring technologies, like video analytics and AI, [...]
Meg Salter, a veterinarian and farmer, says their family’s fundamental goal is to leave the country in a better state than when they bought it. The Tru-Test Walk over Weighing (WOW) system from Datamars Livestock is feeding into that goal, helping Meg and her husband, Warren make a measurable difference to animal health, welfare, [...]
Pig farming is one of the fastest growing livestock activities in Uganda and is a means of increasing food, income and employment. Uganda is among the largest per capita consumers of pork in sub-Saharan Africa. Still, productivity is low and demand outstrips supply. Industry, research, and local government are coming together in collaborative initiatives [...]
In Methven, New Zealand, Barry Flynn milks a 620-strong Friesian herd on 196Ha. He’s implemented Datamars Livestock’s Tru-Test Automated Heat Monitoring with Tru- Test Active Tag collar solution to track cow behaviour and improve animal health and breeding performance. We wanted to explore how we could improve our breeding performance. One key strategy for [...]
