Daniel Harter joins Datamars Livestock in North America

2023-10-26T13:03:14+02:00October 26th, 2023|Corporate, Livestock Management Solutions|

Datamars is pleased to announce the appointment of Daniel Harter to lead its Datamars Livestock commercial business for North America, including its livestock identification and performance management solutions, animal health delivery systems and farm infrastructure and monitoring solutions. Harter brings to Datamars a wealth of expertise in the US livestock industry with over [...]

Datamars strengthens sustainable ag commitment with Brazilian Roundtable partnership

2023-08-10T09:31:37+02:00August 10th, 2023|Livestock Management Solutions|

Climate, traceability, animal welfare and productivity are important focus areas for the Brazilian Roundtable for Sustainable Livestock (also known as MBPS) which brings together partners across the beef value chain to strengthen sustainable livestock production in Brazil through economic, social and environmental approaches. It’s a mission Datamars is also proud to be a partner [...]

Electric fences super charge protection of jaguars and cattle in Brazil

2023-06-23T09:58:42+02:00June 23rd, 2023|Livestock Management Solutions|

A four-year partnership between Datamars Livestock and NGO Panthera Brasil is helping boost jaguar numbers in Brasil as well as the country’s unique ecosystem, critical for climate change mitigation and sustainable agriculture. Datamars Livestock began working with Panthera Brasil’s Jaguar Conflict Program in 2019 to reduce retaliation killings by cattle farmers due to jaguar [...]

Datamars Livestock ‘super-charges’ support for Rural Support Trust tour

2023-03-01T09:01:15+01:00March 1st, 2023|Livestock Management Solutions|

Datamars Livestock is super-charging its support of the Rural Support Trust in New Zealand and its national Time Out Tour for farmer well-being at a time when it’s needed most by contributing funds from each sale of its limited-edition solar energizer. The Tour is fronted by former TV presenter turned sheep and beef farmer, [...]

Datamars and Connecterra join forces to accelerate artificial intelligence for sustainable dairy farming

2023-02-21T12:32:45+01:00February 21st, 2023|Livestock Management Solutions|

Datamars, the global RFID and livestock management solutions company and Connecterra, a leader in data and AI technology have announced a strategic partnership. Through its investment, Datamars has acquired the sensor business of Connecterra known as ‘Ida for Farmers’ and will also hold a majority share in the Connecterra company. Connecterra will remain independent [...]

Datamars invests in agri tech visual imaging and AI start-up, Serket

2022-10-31T22:41:41+01:00October 31st, 2022|Livestock Management Solutions|

Datamars is pleased to announce that it has invested in a majority shareholding of agriculture technology company, Serket. The partnership supports Datamars’ goal of accelerating sustainable livestock production and is part of the company’s efforts to expand its smart farming offering and explore how wider livestock behaviour monitoring technologies, like video analytics and AI, [...]

The smart business of healthy animals

2022-10-05T17:23:24+02:00October 5th, 2022|Livestock Management Solutions|

Meg Salter, a veterinarian and farmer, says their family’s fundamental goal is to leave the country in a better state than when they bought it. The Tru-Test Walk over Weighing (WOW) system from Datamars Livestock is feeding into that goal, helping Meg and her husband, Warren make a measurable difference to animal health, welfare, [...]

‘PigBoost’ bolsters local pig farmers and national food security in Uganda

2022-09-13T00:15:59+02:00September 13th, 2022|Livestock Management Solutions|

Pig farming is one of the fastest growing livestock activities in Uganda and is a means of increasing food, income and employment. Uganda is among the largest per capita consumers of pork in sub-Saharan Africa. Still, productivity is low and demand outstrips supply. Industry, research, and local government are coming together in collaborative initiatives [...]

Cow behaviour insight leads to breeding gains

2022-08-03T11:31:21+02:00August 3rd, 2022|Livestock Management Solutions|

In Methven, New Zealand, Barry Flynn milks a 620-strong Friesian herd on 196Ha. He’s implemented Datamars Livestock’s Tru-Test Automated Heat Monitoring with Tru- Test Active Tag collar solution to track cow behaviour and improve animal health and breeding performance. We wanted to explore how we could improve our breeding performance. One key strategy for [...]

Partnering for livestock disease eradication in New Zealand

2022-08-03T11:13:04+02:00August 3rd, 2022|Livestock Management Solutions|

Agtrac, the agricultural service provider that Datamars owns 51% of, developed a solution encompassing Datamars Livestock software, readers and training to accurately and effortlessly test and track animals for tuberculosis disease in New Zealand. On-behalf of OSPRI, AsureQuality tested over 2.6 million animals in a year. Datamars was the only provider able to provide [...]

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