Datamars invests in agri tech visual imaging and AI start-up, Serket

2022-10-31T22:41:41+01:00October 31st, 2022|Livestock Management Solutions|

Datamars is pleased to announce that it has invested in a majority shareholding of agriculture technology company, Serket. The partnership supports Datamars’ goal of accelerating sustainable livestock production and is part of the company’s efforts to expand its smart farming offering and explore how wider livestock behaviour monitoring technologies, like video analytics and AI, [...]

The smart business of healthy animals

2022-10-05T17:23:24+02:00October 5th, 2022|Livestock Management Solutions|

Meg Salter, a veterinarian and farmer, says their family’s fundamental goal is to leave the country in a better state than when they bought it.  The Tru-Test Walk over Weighing (WOW) system from Datamars Livestock is feeding into that goal, helping Meg and her husband, Warren make a measurable difference to animal health, welfare, [...]

‘PigBoost’ bolsters local pig farmers and national food security in Uganda

2022-09-13T00:15:59+02:00September 13th, 2022|Livestock Management Solutions|

Pig farming is one of the fastest growing livestock activities in Uganda and is a means of increasing food, income and employment. Uganda is among the largest per capita consumers of pork in sub-Saharan Africa. Still, productivity is low and demand outstrips supply. Industry, research, and local government are coming together in collaborative initiatives [...]

Cow behaviour insight leads to breeding gains

2022-08-03T11:31:21+02:00August 3rd, 2022|Livestock Management Solutions|

In Methven, New Zealand, Barry Flynn milks a 620-strong Friesian herd on 196Ha. He’s implemented Datamars Livestock’s Tru-Test Automated Heat Monitoring with Tru- Test Active Tag collar solution to track cow behaviour and improve animal health and breeding performance.   We wanted to explore how we could improve our breeding performance. One key strategy for [...]

Partnering for livestock disease eradication in New Zealand

2022-08-03T11:13:04+02:00August 3rd, 2022|Livestock Management Solutions|

Agtrac, the agricultural service provider that Datamars owns 51% of, developed a solution encompassing Datamars Livestock software, readers and training to accurately and effortlessly test and track animals for tuberculosis disease in New Zealand.   On-behalf of OSPRI, AsureQuality tested over 2.6 million animals in a year. Datamars was the only provider able to provide [...]

Boosting productivity of Ugandan pig farmers

2022-08-03T11:02:18+02:00August 3rd, 2022|Livestock Management Solutions|

Pig farming is one of the fastest growing livestock activities in Uganda, increasing not just food production, but also income and employment.   In 2020 Datamars partnered with the Roslin Institute, a word-leading institute for animal science research, with genetics specialists AbacusBio and Ugandan based organisations Vetline Services and Makere University on ‘PigBoost’. PigBoost is [...]

Go to Top