Our business

Livestock management and animal health delivery solutions

Meeting both the world’s demand for protein and the environmental challenges we face requires ever greater animal productivity, product traceability, animal welfare and environmental sensitivity.

Datamars is committed to providing this by integrating various livestock management systems into seamless solutions.

Achieving this means making full use of our deep expertise in farm infrastructure, animal identification, weight based individual animal performance systems, animal health delivery systems, data platforms and insight tools.

Applied individually these solutions are valuable. Integrated and readily usable, they are invaluable.
They will allow farmers and producers to, among other things, manage input costs, detect disease early, provide optimum levels of feed, treatment and nutrition to individual animals and maximise returns without needing significant technical expertise.

Our brands

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Pet identification and reunification

Working with partners, we pioneered the companion animal identification category. Our market leading reunification platform and support infrastructure integrates with our animal identification hardware to enable lost and found pets to be registered and then reunited with their families.

Working with partners we pioneered the companion animal identification category.

Our RFID identification products and reunification platform technologies are used by veterinarians, animal shelters, charitable organisations, customs and health organisations around the world to help care for and reunify lost pets with their human families and help control the spread of infectious diseases.

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Textile identification

With almost 30 years of innovation and leadership in RFID, Datamars has been a pioneer in electronic textile identification solutions for the industrial laundry management process. Since initially offering the LaundryChip in 1990, Datamars has continually improved and expanded its portfolio, now offering a complete range of Textile RFID identification solutions.

Our RFID chip and reader technologies support the traceability and management of work wear, flat linen, cleaning materials and private wear across industrial, healthcare, hospitality and elderly care sectors.
Our global leadership started over 30 years go with the invention of the LaundryChip™, the first RFID transponder specifically designed to meet the unique needs of the industrial laundry sector.

We have more than 10,000 installations across 40 countries and more than 250 million tags in use.

Our brands

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