Our business

Making a measurable difference.

Together, we help our customers realise life changing solutions.

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Our company

At Datamars, we believe information is the way to a better, more sustainable world.
We are dedicated to encouraging the use of data to help customers make more sense of what they do and find better ways of doing it.

Our businesses

In an increasingly complex world our customers need simple, seamless, connected solutions.
Achieving this is what defines Datamars.

Livestock management and animal health delivery solutions

Meeting both the world’s demand for protein and the environmental challenges we face requires ever greater animal productivity, product traceability, animal welfare and environmental sensitivity.

Achieving this in a seamless way means making full use of our deep expertise in farm infrastructure, animal identification, weight and activity based individual animal performance systems, animal health delivery systems, data platforms and insight tools.

Applied individually these solutions are valuable. Integrated and readily usable, they are invaluable.

They allow farmers and producers to, among other things, manage input costs, detect disease early, provide optimum levels of feed, treatment and nutrition to individual animals and maximise returns without needing significant technical expertise.

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Our brands

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Pet identification and reunification

Working with partners, we pioneered the companion animal identification category. Our market leading reunification platform and support infrastructure integrates with our animal identification hardware to enable lost and found pets to be registered and then reunited with their families.

Working with partners we pioneered the companion animal identification category.

Our RFID identification products and reunification platform technologies are used by veterinarians, animal shelters, charitable organisations, customs and health organisations around the world to help care for and reunify lost pets with their human families and help control the spread of infectious diseases.

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Textile identification

With more than 30 years of innovation and leadership in RFID, Datamars has been a pioneer in electronic textile identification solutions for the industrial laundry management process. Since initially offering the LaundryChip in 1990, Datamars has continually improved and expanded its portfolio, now offering a complete range of Textile RFID identification solutions.

Our RFID chip and reader technologies support the traceability and management of work wear, flat linen, cleaning materials and private wear across industrial, healthcare, hospitality and elderly care sectors.
Our global leadership started over 30 years go with the invention of the LaundryChip™, the first RFID transponder specifically designed to meet the unique needs of the industrial laundry sector.

We have more than 10,000 installations across 40 countries and more than 250 million tags in use.​

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Our brands

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Latest news

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Careers at Datamars

We’ve built a unique team from far and wide.
As a vertically integrated business with operations in over 21 countries we unite people from diverse sectors, backgrounds, countries and professions.

Find out new opportunities

On the ground where it counts

Our global, scalable manufacturing and supply footprint alongside our granular client facing operations worldwide provide a powerful combination.


15 Depot Street, Banyo
Brisbane QLD 4014,
Phone: +61 7 3635 8222
Datamars Australia Pty Ltd.

25 Carbine Rd, Mount Wellington
Auckland 1060,
New Zealand
Phone: +64 9 574 8888
Datamars Ltd. (New Zealand)

13 Kaimiro Street
Hamilton 3200,
New Zealand
Phone: +64 7 846 7723
Datamars (Simcro Ltd.)

Singapore, Singapore
Datamars Singapore

Northern Region Industrial Estate
76/4 Moo 4, T. Banklang, A. Muang
Lamphun, Thailand 51000
Phone: +66 53 582 021
Datamars Lamphun

Sandown, South Africa
Datamars Sandown

Sucre 1126 bis
11800 Montevideo,
Phone: +59 8 99604840
Datamars Trazabilidad S.A.

Bv. Alvear 695
San Antonio de Areco,
Buenos Aires (2760), Argentina
T +54 2326 455 942
M +54 911 6421 8254
Email: info@trutest.com.ar
Datamars Argentina

R. Dr. João Inácio, 1165
Porto Alegre – RS, Brasil
Phone: +55 51 33379470
Datamars Brasil

Catalina # 203-2, Petrolera
89110 Tampico, Tamps.,
Phone: +52 833 217 0331
Datamars de Mexico

1110 Industrial Boulevard
Temple, TX 76504,
United States
Phone: +1 254 598 3440
Datamars Inc. Headquarters (US)

528 Grant Rd
Mineral Wells, TX 76067, United States
Phone: +1 940 327 8020
Datamars Inc. (US)

345 West Cummings Park
Woburn, MA 01801, United States
Phone: +1 781 281 2216
Fax: +1 781 300 7330
Datamars Boston

blv. Radosti, 37
Ozereckoe, Dmitrov City
Moscow Region
141895, Russia
Phone: +7 495 129 12 79
Datamars Rus

Søholtvej 20
4930 Maribo,
Phone: +45 4975 8090
Datamars Denmark A/S

Piața Nicolae Bălcescu, nr.4, ap.4
300229 Timișoara
jud. Timiș, Romănia
Phone: +40 256 210946
Datamars Romania

Dolné Hony 6, 949 01
Nitra, Slovak Republic
Phone: +42 137 394 8100
Datamars Slovakia s.r.o.

odštěpný závod
Dvořákova 838/42
779 00 Olomouc-Nová Ulice
Czech Republic
Datamars Slovakia s.r.o.

Pheasant Mill, Dunsdale Road,
Selkirk, Scottish Borders, TD7 5DZ
United Kingdom
Phone: +44 1750 724 110
Fax: +44 1750 724 111
Datamars Agri Scotland

1 Newlands Business Park
Newlands Cross
Dublin, D22 A8N0, Ireland
Phone: +353 1 4594664
Datamars Agri Ireland

PO Box 9020
Bournemouth BH1 9YU,
United Kingdom
Phone: +44 7825 129 123
Datamars Bournemouth

Im Teelbruch 40
45219 Essen, Germany
Phone: +49 (0) 2054 939 65 – 0
Fax: +49 (0) 2054 939 65 – 19
Datamars GmbH

ZA du champs des Cannes
Route de Seurre
21200 Beaune, France
Phone: +33 3 80 24 22 93
Datamars S.A.S.

Via Industria 16
6814 Lamone,
Phone: +41 91 935 73 80
Email: contact@datamars.com
Datamars SA (Global Headquarters)

Datamars Italia srl
Via Tevere, 6
09170 Oristano (OR), Italy
Tel/Fax 0783 350085
Datamars Italia (Oristano)

Poligono Industrial Romica
Calle 1 Parcela 200
02080 Albacete, Spain
Phone: +34 967 52 01 87
Datamars Ibérica, S.L.U.

15 Baring St
Bunnythorpe 4481
New Zealand
Ph: +64 6 329 2957
Datamars Bunnythorpe

Beijing, China
Datamars Beijing

Unit 17 Eastgate Way,
Little Island,
Cork, T45 X765, Ireland
Phone: +353 (0) 21 242 8799

Via SS. Filippo e Giacomo, 50
24050 Covo (BG), Italy
Phone +39 0363 938700
Fax +39 0363 93722
Datamars Italia S.r.l.

ul. Czereśniowa 98
02-456 Warszawa
T +48 22 863 58 64
Datamars Slovakia Oddział w Polsce
Headquarters Research & development Commercial entity Production entity Brisbane Auckland
Hamilton Singapore Lamphun Beijing Sandown Montevideo Buenos Aires Porto Alegre Tampico Mineral Wells Boston Temple Moscow Maribo Timisoara Nitra Olomouc Selkirk Dublin Bournemouth Beaune Lamone Oristano Albacete Essen Bunnythorpe Bergamo Cork Warsaw
Contact us

On the ground where it counts

Our global, scalable manufacturing and supply footprint alongside our granular client facing operations worldwide provide a powerful combination.

Contact us

Let’s make a measurable difference.

The world is under pressure to produce more, with less.

Increasingly, high stakes decisions need to be made. These are best based on data, information and insight, not just instinct.

Building on our history as a successful RFID identification and data solutions company we bring together products, technologies and capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions, get the right results and achieve measurable success – today and tomorrow.

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