US / Can (English)Pierluigi Tedeschi2026-05-06T15:36:25+02:00
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Our business
Our company
At Datamars, we believe information is the way to a better, more sustainable world.
We are dedicated to encouraging the use of data to help customers make more sense of what they do and find better ways of doing it.
Latest news
Our businesses
Meeting both the world’s demand for protein and the environmental challenges we face requires ever greater animal productivity, product traceability, animal welfare and environmental sensitivity.
Achieving this in a seamless way means making full use of our deep expertise in farm infrastructure, animal identification, weight and activity based individual animal performance systems, animal health delivery systems, data platforms and insight tools.
Applied individually these solutions are valuable. Integrated and readily usable, they are invaluable.
They allow farmers and producers to, among other things, manage input costs, detect disease early, provide optimum levels of feed, treatment and nutrition to individual animals and maximise returns without needing significant technical expertise.
Our brands
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Working with partners, we pioneered the companion animal identification category. Our market leading reunification platform and support infrastructure integrates with our animal identification hardware to enable lost and found pets to be registered and then reunited with their families.
Working with partners we pioneered the companion animal identification category.
Our RFID identification products and reunification platform technologies are used by veterinarians, animal shelters, charitable organisations, customs and health organisations around the world to help care for and reunify lost pets with their human families and help control the spread of infectious diseases.
Our brands
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With more than 30 years of innovation and leadership in RFID, Datamars has been a pioneer in electronic textile identification solutions for the industrial laundry management process. Since initially offering the LaundryChip in 1990, Datamars has continually improved and expanded its portfolio, now offering a complete range of Textile RFID identification solutions.
Our RFID chip and reader technologies support the traceability and management of work wear, flat linen, cleaning materials and private wear across industrial, healthcare, hospitality and elderly care sectors.
Our global leadership started over 30 years go with the invention of the LaundryChip™, the first RFID transponder specifically designed to meet the unique needs of the industrial laundry sector.
We have more than 10,000 installations across 40 countries and more than 250 million tags in use.
Our brands
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On the ground where it counts
Our global, scalable manufacturing and supply footprint alongside our granular client facing operations worldwide provide a powerful combination.
The world is under pressure to produce more, with less.
Increasingly, high stakes decisions need to be made. These are best based on data, information and insight, not just instinct.
Building on our history as a successful RFID identification and data solutions company we bring together products, technologies and capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions, get the right results and achieve measurable success – today and tomorrow.