We believe information is the way to a better, more sustainable world.

At our core, we are a technology company. With a proud 30 year history in asset identification we have carefully expanded our capabilities and product offerings to build on this strength and help our customers realise greater value.

We are dedicated to encouraging the use of data to help our customers make more sense of what they do and find better ways of doing it. Why? So they can make better, more profitable decisions, reduce their impact on the environment and advance their quality of life.

Livestock management solutions

Livestock Management

We enable traceability on-farm and across markets, measurably improve farmers ability to produce high quality protein and deliver solutions that make their lives easier.

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Animal Health Delivery

We measurably improve the productivity and welfare of animals and their farmers by safer and more effective delivery of animal health products.

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Pet identification and reunification

Pet Identification and Reunification

We care for and enable the traceability of companion animals and bring real joy to pet owners by reuniting them with their lost animals.

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Textile identification

Textile Identification

We measurably improve productivity and service levels in textile service industries by helping helping them manage their important assets.

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Our main brands