Lugano, Switzerland, September 15th 2011 – Datamars, a leading global supplier of high performance RFID-based solutions, announced today that it has acquired the animal identification business of Demaplast S.r.l., including patents, products and production lines. Datamars will continue to provide the full Demaplast animal identification product portfolio, and will further grow its presence in this segment internationally.

“This acquisition represents another major milestone for Datamars’ growth strategy in the global animal identification market” said Klaus Ackerstaff, CEO of Datamars, “Demaplast’s animal identification product range complements and enhances the current Datamars Livestock ID product set and we are certain that the wealth of synergies between the two companies will foster value creation for this specific market.”

Founded in 1965 by the Demarosi family, Demaplast Srl specializes in the injection of plastic material and produces a vast range of items, which are sold in over 50 countries around the world.

“Thanks to Demaplast’s experience and market presence, we can rely on an established distribution network in new geographical markets for Datamars. We will focus on a fast and smooth integration of this business into our company, leveraging our research and development expertise, our production capacity and our international presence in many markets with local sales and service personnel.” concluded Klaus Ackerstaff.