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Datamars acquires Kippy – Bringing peace of mind to pet owners through advanced tracking technology that keeps pets safe, healthy and connected.

2023-05-29T08:03:08+02:00May 28th, 2023|Corporate|

Datamars announced today that it has acquired Kippy S.r.l., the successful GPS tracker and activity monitoring solution for pets, as a natural expansion of its existing offering to pet owners globally. The transaction has been coordinated by Growth Capital, leading advisor specialized in corporate finance transactions for startups and scaleups, acting as [...]

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Energy certification proof points as Datamars purses Net Zero goals

2023-05-08T09:25:52+02:00May 8th, 2023|Corporate|

Datamars’ journey to lead the way for a smarter, more sustainable future for its customers, communities and the planet continues with the global business marking the certification of three major sites as using 100% renewable energy. Datamars’ head office in Switzerland and operations hubs in New Zealand and Spain are now certified adding to [...]

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Spotlight on Serkan Yeniay

2023-03-25T22:22:05+01:00March 25th, 2023|Corporate|

The Turkey-Syria earthquake that struck in the early hours of Monday 6 February was among one of the world’s deadliest on record and for many, beyond comprehension in terms of its scale. Sadly, weeks later, aftershocks and their repercussions continue to severely impact those living in the region displacing, injuring and sadly killing more [...]

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Datamars Livestock ‘super-charges’ support for Rural Support Trust tour

2023-03-01T08:58:40+01:00March 1st, 2023|Livestock Management Solutions|

Datamars Livestock is super-charging its support of the Rural Support Trust in New Zealand and its national Time Out Tour for farmer well-being at a time when it’s needed most by contributing funds from each sale of its limited-edition solar energizer. The Tour is fronted by former TV presenter turned sheep and beef farmer, [...]

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Spotlight on Adriane Zart

2023-01-25T09:36:43+01:00January 17th, 2023|Corporate|

Brazilian-born Adriane works as a Solutions Design Expert in our Smart Farming team in Ireland. Before she moved jobs and countries Adriane was named as one of the top 100 most influential women in agribusiness in Brazil. Here she tells us more about her journey and role within Datamars. What is your background? I [...]

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Datamars beefs up sustainable production with GRSB membership

2022-12-08T20:57:23+01:00December 8th, 2022|Livestock Management Solutions|

Datamars is putting increasingly powerful data in the hands of beef producers around the globe enabling them to measurably improve productivity and animal health and create smarter and more sustainable futures for our sector and our planet. To support and contribute to initiatives that help advance and champion sustainable beef production, gain further insights [...]

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Datamars invests in agri tech visual imaging and AI start-up, Serket

2022-10-31T22:37:54+01:00October 31st, 2022|Livestock Management Solutions|

Datamars is pleased to announce that it has invested in a majority shareholding of agriculture technology company, Serket. The partnership supports Datamars’ goal of accelerating sustainable livestock production and is part of the company’s efforts to expand its smart farming offering and explore how wider livestock behaviour monitoring technologies, like video analytics and AI, [...]

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Spotlight on Pankaj Bhakta

2023-01-23T11:18:36+01:00October 20th, 2022|Corporate|

Tell us about your personal background. I grew up in a city in the eastern part of India called Calcutta, now Kolkata. I graduated as an Engineer and worked for a few years in Marketing and later moved into IT Operations/ Infrastructure management. For my work I moved around the country, Mumbai, Delhi and [...]

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The smart business of healthy animals

2022-10-05T17:22:07+02:00October 5th, 2022|Livestock Management Solutions|

Meg Salter, a veterinarian and farmer, says their family’s fundamental goal is to leave the country in a better state than when they bought it. The Tru-Test Walk over Weighing (WOW) system from Datamars Livestock is feeding into that goal, helping Meg and her husband, Warren make a measurable difference to animal health, welfare, [...]

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Datamars technology driving circularity game changer for global textiles

2022-09-08T15:20:41+02:00September 8th, 2022|Textile Identification|

Second hand wardrobe idea. Circular fashion, eco friendly sustainable shopping, thrifting shop concept. Woman outfit. A few years ago, you could position yourself as a sustainable fashion brand just by using organic cotton. Today the consumer expects much more. It's about the carbon footprint of products and companies and achieving climate neutrality, [...]

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