Brazilian-born Adriane works as a Solutions Design Expert in our Smart Farming team in Ireland. Before she moved jobs and countries Adriane was named as one of the top 100 most influential women in agribusiness in Brazil. Here she tells us more about her journey and role within Datamars. What is your background? I [...]
Datamars is putting increasingly powerful data in the hands of beef producers around the globe enabling them to measurably improve productivity and animal health and create smarter and more sustainable futures for our sector and our planet. To support and contribute to initiatives that help advance and champion sustainable beef production, gain further insights [...]
Datamars is pleased to announce that it has invested in a majority shareholding of agriculture technology company, Serket. The partnership supports Datamars’ goal of accelerating sustainable livestock production and is part of the company’s efforts to expand its smart farming offering and explore how wider livestock behaviour monitoring technologies, like video analytics and AI, [...]
Tell us about your personal background. I grew up in a city in the eastern part of India called Calcutta, now Kolkata. I graduated as an Engineer and worked for a few years in Marketing and later moved into IT Operations/ Infrastructure management. For my work I moved around the country, Mumbai, Delhi and [...]
Meg Salter, a veterinarian and farmer, says their family’s fundamental goal is to leave the country in a better state than when they bought it. The Tru-Test Walk over Weighing (WOW) system from Datamars Livestock is feeding into that goal, helping Meg and her husband, Warren make a measurable difference to animal health, welfare, [...]
Second hand wardrobe idea. Circular fashion, eco friendly sustainable shopping, thrifting shop concept. Woman outfit. A few years ago, you could position yourself as a sustainable fashion brand just by using organic cotton. Today the consumer expects much more. It's about the carbon footprint of products and companies and achieving climate neutrality, [...]
As a globally responsible business, Datamars is looking closely at how waste is created and managed through its business with the view to eliminate or minimise. The attention on waste is one part of a broader companywide sustainability focus that is anchored within Datamars’ overall company strategy. Waste from its operations is viewed in [...]
Datamars announced today that it has acquired animal handling equipment company, Prattley Industries Ltd. With this strategic move, Datamars combines its own livestock traceability and productivity solutions with Prattley’s world leading handling solutions to offer a complete package for livestock producers around the world. The acquisition is a further step in line with Datamars’ [...]
We continue our “Spotlight on” series where you get to meet some of our amazing employees from all around the globe, hear what it means to them to work for Datamars and learn more about their world outside of work. Meet Silvia Primi, Head of Marketing and Communications for the global Textile ID business, [...]
In Methven, New Zealand, Barry Flynn milks a 620-strong Friesian herd on 196Ha. He’s implemented Datamars Livestock’s Tru-Test Automated Heat Monitoring with Tru- Test Active Tag collar solution to track cow behaviour and improve animal health and breeding performance. We wanted to explore how we could improve our breeding performance. One key strategy for [...]
