Our journey

Over 30 years ago two companies – Swiss supplier to the watch industry Audemars and Italian identification company Datalogic – joined forces.

Both companies had earned a reputation for meticulous research and development. This genesis in identification technology has, over the subsequent three decades, been the catalyst for an array of world first and best in class innovations in sectors as diverse as agriculture and textile services.

Headquartered in Lugano, Switzerland, Datamars’ growth has been built on research and development-based innovation. One example of this is the partnering with animal health companies to create the companion animal identification sector. Other examples include the development of the world’s first RFID tag for textiles known as the LaundryChip™ and the development of an extensive range of animal measurement and health provision services for production animals.

Through carefully selected acquisitions we are expanding our stable of businesses, adding new competencies, increasing our geographic reach and integrating technologies to bring new opportunities to customers.

This expansion includes: the 2012 purchase of Temple Tag – the well recognised animal identification company based in Texas, the 2014 acquisition of Zee Tag – a global leader in animal identification based in New Zealand with operations in the US and Australasia, the acquisition of European companion animal identification business Felixcan in 2016. In 2018 we acquired New Zealand’s Simcro and Tru-Test – adding advanced animal performance monitoring (Tru-Test) and animal health delivery solutions (Simcro) for the benefit of our customers.

Our global footprint

We’re proudly global yet choose to stay local, where we can be most relevant to, and best serve, our customers.

With around 4000 distributors and end customers in more than 100 countries, success demands that we are on the ground where it counts. This gives us a deep understanding of our markets and the needs of our customers. It provides knowledge, responsiveness and the relationships that help us deliver the products and solutions that make a measurable difference to our customers.

We’ve built a unique team from far and wide.

As a vertically integrated business with a head office in Switzerland and market based operations in over 21 countries we unite people from diverse sectors, backgrounds, countries and professions. This proudly diverse and inclusive culture strengthens our collective abilities to make a measurable difference to the profitability and quality of life of customers, the sustainability of sectors and the future of the environment.

Our global, scalable manufacturing footprint alongside our granular client facing operations worldwide provide a powerful combination.

We have R&D hubs in three locations, production facilities in six locations and sales and marketing hubs in over 24 locations worldwide.

We benefit from a systematic approach to quality and environmental management.

Datamars is committed to continuously monitoring and managing quality and environmental factors throughout our operations so that we can identify areas for improvement.
Our entities follow the highest standards required by the ISO 9001:2015 Quality Management System (QMS)  and ISO 14001:2015 Environmental Management Systems (EMS) certifications.
These global standards provide a framework for policies and procedures that include all legal, physical and technical controls involved in our quality and environmental management processes. Our recognized management systems, as well as our excellence in execution, helps ensure outstanding quality results in all areas of our business as well as supports our objective of minimising material negative impacts, including impacts associated with climate change.
We are committed to taking an active and continuous improvement approach to our administration systems to guarantee product safety, prevent quality incidents, ensure the health and safety of our staff and understand and reduce environmental impacts.
As part of our overall commitment to sustainability, we are on the journey to make all major Datamars sites ISO 14001:2015 Environmental Management System certified.

See below the certifications received by our sites:

Datamars SA (Global Headquarters)

Via Industria 16
6814 Lamone, Switzerland

Datamars Slovakia s.r.o

Dolné Hony 6,
949 01 Nitra, Slovak Republic

Datamars Italy Srl

Via Olona 5/A
27014 Corteolona e Genzone (PV), Italy

Datamars France SAS

ZA du champs des Cannes
Route de Seurre
21200 Beaune, France

Datamars Inc.

1110 Industrial Boulevard
Temple, TX 76504, United States

Datamars Limited

25 Carbine Rd, Mount Wellington
Auckland 1060, New Zealand

Datamars (Simcro Ltd.)

13 Kaimiro Street
Hamilton 3200, New Zealand

Datamars Australia Pty Ltd

15 Depot Street, Banyo
Brisbane QLD 4014, Australia

Datamars (Thailand) Ltd.

76/4 Moo 4, T. Banklang, A. Muang
Lamphun, Thailand 51000

Datamars Iberica, S.L.U.

Poligono Industrial Romica
Calle 1 Parcela 200
02080 Albacete, Spain