Our business

Livestock management and animal health delivery solutions

Meeting both the world’s demand for protein and the environmental challenges we face requires ever greater animal productivity, product traceability, animal welfare and environmental sensitivity.

Datamars is committed to providing this by integrating various livestock management systems into seamless solutions.

Achieving this means making full use of our deep expertise in farm infrastructure, animal identification, weight based individual animal performance systems, animal health delivery systems, data platforms and insight tools.

Applied individually these solutions are valuable. Integrated and readily usable, they are invaluable.
They will allow farmers and producers to, among other things, manage input costs, detect disease early, provide optimum levels of feed, treatment and nutrition to individual animals and maximise returns without needing significant technical expertise.

Learn more

Our brands

Click to access the websites

Pet identification and reunification

We enable traceability of companion animals and bring real joy to pet owners by reuniting them with their lost animals.

Working with partners we pioneered the companion animal identification category.

Our RFID identification products and reunification platform technologies are used by veterinarians, animal shelters, charitable organisations, customs and health organisations around the world to help care for and reunify lost pets with their human families and help control the spread of infectious diseases.

Learn more

Our brands

Click to access the websites

Textile identification

We measurably improve productivity and service levels in textile service industries by helping them manage their important assets.

Our RFID chip and reader technologies support the traceability and management of work wear, flat linen, cleaning materials and private wear across industrial, healthcare, hospitality and elderly care sectors.
Our global leadership started over 30 years go with the invention of the LaundryChip™, the first RFID transponder specifically designed to meet the unique needs of the industrial laundry sector.

We have more than 10,000 installations across 40 countries and more than 250 million tags in use.

Learn more

Our brands

Click to access the websites