In an increasingly complex world our customers need simple, seamless, connected solutions.
Achieving this is what defines Datamars.

At our core, we are a technology company. With a proud history in asset identification we have carefully expanded our capabilities and product offerings to build on this strength and help our customers realise greater value.

Our solutions start with individual asset identification (whether that be an animal or textile). We then provide products to capture, measure and monitor information on the asset. And then, through our data solutions and partner relationships enable genuine and useful insights to be provided back to customers to support better decision making, productivity and quality of life.

Livestock management solutions

Livestock Management

We give producers the tools they need to help feed the growing global need for high quality protein, from identification and traceability to livestock and resource management solutions.
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Animal Health Delivery

We measurably improve the productivity and welfare of animals and producers by safer and more effective delivery of animal health products.
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Pet identification and reunification

Pet Identification and Reunification

Working with partners, we pioneered the companion animal identification category. Our market leading reunification platform and support infrastructure integrates with our animal identification hardware to enable lost and found pets to be registered and then reunited with their families.
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Textile identification

Textile Identification

With almost 30 years of innovation and leadership in RFID, Datamars has been a pioneer in electronic textile identification solutions for the industrial laundry management process. Since initially offering the LaundryChip in 1990, Datamars has continually improved and expanded its portfolio, now offering a complete range of Textile RFID identification solutions.
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Our brands