When Jersey breeders and farmers Michelle and Shaun Good were seeking to better protect their herd they turned to Datamars Livestock technology to help maintain and improve strong reproductive performance. For pedigree Jersey breeders Michelle and Shaun Good, their steeply contoured farm in Otorohanga, New Zealand has been home for six seasons. Last year [...]
Datamars Livestock has announced a strategic partnership with Semex UK, which will see the company’s Tru-Test Active Tag heat and health monitoring solution integrate with the globally recognised Semex ai24® program, delivering a world class genetics program for UK dairy farmers. Semex, along with their renowned ai24® program, is seen as a natural fit [...]
Brazilian-born Adriane works as a Solutions Design Expert in our Smart Farming team in Ireland. Before she moved jobs and countries Adriane was named as one of the top 100 most influential women in agribusiness in Brazil. Here she tells us more about her journey and role within Datamars. What is your background? I [...]
Tell us about your personal background. I grew up in a city in the eastern part of India called Calcutta, now Kolkata. I graduated as an Engineer and worked for a few years in Marketing and later moved into IT Operations/ Infrastructure management. For my work I moved around the country, Mumbai, Delhi and [...]
Farmer mental health is understood to be an international issue and a significant challenge for rural communities. Many factors influence mental health in any environment. In rural environments, uncontrollable events such as weather, disease, and increasingly complex technical and compliance issues, seasonal and peak workloads can add to the stress load. Financial and physical [...]
Datamars Thailand has been recognised for its stellar efforts in environmental management and working alongside the community sector in Mueang Lamphun District, Lamphun, Thailand. The Industrial Estate Authority of Thailand (IEAT), the government body under the Ministry of Industry overseeing industrial estates in Thailand, presented Datamars (Thailand) Ltd with the Green Star Award for [...]
As a globally responsible business, Datamars is looking closely at how waste is created and managed through its business with the view to eliminate or minimise. The attention on waste is one part of a broader companywide sustainability focus that is anchored within Datamars’ overall company strategy. Waste from its operations is viewed in [...]
Datamars announced today that it has acquired animal handling equipment company, Prattley Industries Ltd. With this strategic move, Datamars combines its own livestock traceability and productivity solutions with Prattley’s world leading handling solutions to offer a complete package for livestock producers around the world. The acquisition is a further step in line with Datamars’ [...]
We continue our “Spotlight on” series where you get to meet some of our amazing employees from all around the globe, hear what it means to them to work for Datamars and learn more about their world outside of work. Meet Silvia Primi, Head of Marketing and Communications for the global Textile ID business, [...]
Datamars Spain has put much effort into its waste management practices in recent years, including clear in-house sorting protocols and staff training. Alongside significant reduction and reuse activity which reduces the total amount of waste from operations, 100% of all remaining waste is recycled (70% of waste being paper and board). This importantly means [...]
