Datamars Livestock has announced a strategic partnership with Semex UK, which will see the company’s Tru-Test Active Tag heat and health monitoring solution integrate with the globally recognised Semex ai24® program, delivering a world class genetics program for UK dairy farmers.

Semex, along with their renowned ai24® program, is seen as a natural fit with Datamars Livestock’s drive to deliver a truly connected ecosystem to farmers, as explains Datamars UK Commercial General Manager Ben Hogg, “We are excited to be kicking off our partnership with Semex in the UK. It is great to be recognised as Semex’s partner of choice, and for our Tru-Test Active Tag solution to be the platform to align with their successful ai24® program. Increasing the access to, and uptake of, our smart farming solutions supports our efforts to create a truly connected ecosystem for livestock producers that makes life easier and delivers genuine value to their operation.”

The endorsement of the Datamars Livestock solution, in particular Tru-Test Active Tag, by Semex is further validation of the technology’s market leading position. Owain Harries, General Manager, Semex UK, explains that meeting several criteria was key when selecting the Tru-Test Active Tag solution, “We have the most experience of any genetic company in this realm, and we know that dairies need solutions that helps focus their time and resources on the cows that truly need attention. The Datamars Livestock product does all the things expected in this kind of system, monitoring rumination, feeding, resting, standing, lying and other activities automatically. Most importantly though, Datamars Livestock shares Semex’s philosophy of offering unparalleled service and support to our clients. Providing best in class service is our number one priority and Datamars Livestock delivers.”

Datamars Livestock has more than 50 years’ experience in supporting the every day requirements of livestock farming. They have worked alongside farmers to develop an array of award-winning, innovative technologies, designed to stand the test of time. The globally recognised Datamars Livestock family of product brands, including Tru-Test, Z Tags, Speedrite and NJ Phillips, offers a comprehensive range of integratable services and products.

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