Over 30 years ago two companies – Swiss supplier to the watch industry Audemars and Italian identification company Datalogic – joined forces.

Both companies had earned a reputation for meticulous research and development. This genesis in identification technology has, over the subsequent three decades, been the catalyst for an array of world first and best in class innovations in sectors as diverse as agriculture and textile services.

Headquartered in Lugano, Switzerland, Datamars’ growth has been built on research and development-based innovation. One example of this is the partnering with animal health companies to create the companion animal identification sector. Other examples include the development of the world’s first RFID tag for textiles known as the LaundryChip™ and the development of an extensive range of animal measurement and health provision services for production animals.

Through carefully selected acquisitions we are expanding our stable of businesses, adding new competencies, increasing our geographic reach and integrating technologies to bring new opportunities to customers.

This expansion includes: the 2012 purchase of Temple Tag – the well recognised animal identification company based in Texas, the 2014 acquisition of Zee Tag – a global leader in animal identification based in New Zealand with operations in the US and Australasia, the acquisition of European companion animal identification business Felixcan in 2016 and most recently, New Zealand’s Simcro and Tru-Test – adding advanced animal performance monitoring (Tru-Test) and animal health delivery solutions (Simcro) for the benefit of our customers.