Datamars is pleased to announce the appointment of Daniel Harter to lead its Datamars Livestock commercial business for North America, including its livestock identification and performance management solutions, animal health delivery systems and farm infrastructure and monitoring solutions.

Harter brings to Datamars a wealth of expertise in the US livestock industry with over 20 years of commercial experience, including senior executive positions in animal health companies Boehringer-Ingelheim, Merck, Pfizer and Zoetis.

“North America is a hugely important region for Datamars. I am pleased to welcome Dan to the team to lead our livestock business in this market as well as to bring further depth to our global executive group,” says Daniele Della Libera, Datamars global CEO.

Datamars has grown significantly in recent years with its world leading livestock solutions that help producers maximize productivity. Its well-known brands include Z Tags, Temple Tag, Tru-Test, Speedrite, Patriot, NJ Phillips and Simcro.

Harter states “practical technology solutions that help producers understand the performance of their animals and make informed decisions around feed, animal health treatment and culling are fundamental to ensuring productivity and profitability today, as well as for the future. It’s great to be joining Datamars to help further accelerate what we can achieve in this space as we continue to serve North American producers.”

Harter will lead all aspects of the North American commercial livestock business for Datamars, including sales, sales operations, product management and marketing.