What is your background?

‍I was born in southern Brazil in a family of farmers passionate about agriculture and livestock. My parents taught me to respect and love animals, nature, and the land. So, as an obvious path, I became a veterinarian with a master's degree in animal health. Before joining Datamars, I was working as a consultant in the health and welfare of cattle in Brazil and other countries in Latin America. With stockmanship concepts from a cattle handling technique known as ‘Nothing in the Hands’, I've learned that proper handling, and the way we communicate with cattle is essential to the health and well-being of the herd. To me, the way we do things matters; and it's the ‘how’ that's important.

‍Tell us about your role at Datamars?

In 2022, I moved from Brazil to Ireland to join Datamars, a big personal and professional step, driven by the opportunity to contribute to livestock farming on a global scale. I spent my first two years in the product team, working on research projects for Smart Farming, before joining the global marketing team in early 2025 after returning from maternity leave.

Today, I work as Technical Marketing & Global Species Lead for beef and dairy, sitting at the intersection of product, data science, marketing, and commercial teams. My role is to translate the science behind our livestock technology into value that farmers, vets, and commercial teams can act on - helping define product positioning, develop technical evidence, create customer success stories, support product launches, and provide technical guidance to our regional teams. I also work closely with customers, universities, industry experts, and research partners to make sure our innovations are grounded in science and address real on-farm challenges.

I'm still very close to the research side of the business — providing technical advisory and support on major new developments, and guiding trial design, on-farm data capture, analysis, and insights. Moving from research into marketing let me apply everything I'd built up in farming, animal health, and veterinary science, but in a broader, more strategic way.

‍What is the main focus of your role—what does a day in your life look like?

My day-to-day is quite varied, which is part of what I love about it. Some days I'm digging into research findings, reviewing product performance, or working with our product and R&D teams. Other days I'm developing technical marketing materials, supporting regional teams, speaking with customers, researching global traceability trends and regulations, or developing frameworks that shape how we engage with the industry longer-term.

Most days I work from home — with a great view from my desk out to the Irish cliffs in East Cork — and I go into the Datamars office once a week. But I still love visiting farms whenever I can. Seeing our technology being used in real farming environments is the best way to understand producers' challenges and make sure we're developing solutions that genuinely make a difference.

‍What was it that attracted you to Datamars?

‍I have a very clear purpose for my career; help to improve the health and well-being of cattle and people that work in the field and make life on farm better and easier. I was doing this in Brazil working directly on farms, training cowboys and farmers on proper handling and on health analysis to guide decisions. Together with Datamars I believe I can keep focused on my purpose, but on a next level, globally and using more technology to impact positively on farm life.

‍How do you experience the Datamars purpose to “make a measurable difference”?

Sitting between research and marketing gives me a unique perspective on what "making a measurable difference" really means. On one side, there's the science, ensuring a solution genuinely works before it ever reaches a farmer. On the other, there's the communication, translating that science into clear, practical messages that farmers can understand, trust, and act on.

For me, this purpose isn't abstract - it shows up in small things, like seeing a farmer catch a health issue earlier because of a solution we've developed, or hearing that a new tool has made a busy day on the farm just a little easier

Real impact only happens when those two sides come together. Great technology alone isn't enough; people need the confidence to use it and make better decisions because of it. That's the part of my role I find most rewarding - helping bridge the gap between innovation and real-world impact on farm.

‍Have you had the opportunity to work with Datamars employees and teams from other regions and countries? On what occasions and how did it go?

Absolutely, and that's one of my favourite parts of working at Datamars. Although I'm based in Ireland, I work every day with colleagues across New Zealand, Europe, and many other regions. Between our marketing, product, data science, and commercial teams, it's fair to say a typical week takes me across most time zones.

Working with people from different cultures and livestock systems gives me a much broader perspective on agriculture. While farming challenges vary around the world, many of the underlying goals are the same. I've also had the opportunity to travel, work directly with customers and regional teams, attend industry events, and collaborate with universities and research partners, all of which helps ensure our solutions stay relevant to producers globally.

One experience that really stands out was a recent strategy workshop at our headquarters, where teams from across the business came together to shape the future direction of our livestock solutions. Beyond the work itself, it was a great opportunity to collaborate in person, strengthen relationships, and have some genuinely thoughtful conversations about where the industry is heading. Those are the moments that make working as part of a global team so rewarding.

Outside of work-life, what’s one thing you have achieved that you are proud of?

One of the achievements I'm most proud of is being recognised by Forbes Brazil on two occasions. In 2021, I was named among the 100 Most Influential Women in Agribusiness, and in 2024 I was also included in The 50 Women Taking Brazilian Agribusiness to the World.

Those recognitions mean a great deal to me, not simply as personal achievements, but because they reflect the impact that science, education, and knowledge sharing can have on people and on agriculture. They reinforced my belief that meaningful change happens when we combine technical expertise with a genuine desire to help others.

Moving from Brazil to Ireland to start this new chapter has been another milestone I'm incredibly proud of. It challenged me both personally and professionally, and gave me the chance to keep pursuing the same purpose, just on a much wider stage.