About us

Helping people make
better decisions
through data.
Our people

Datamars solutions harness the power of data to make a measurable difference.

Across agriculture, companion animal and textile service industries, we deliver practical technology solutions that make life easier and empower our customers to make better informed decisions. Every day, we help to improve sustainable productivity, strengthen animal welfare and enhance quality of life.

We provide tools and solutions to enable traceability and improve livestock producers’ ability to produce high quality protein in a sustainable manner.

In our portfolio you'll recognise some of the world's most trusted brands, including Z Tags, Tru-Test, Speedrite, Simcro and Patriot.

Visit Datamars Livestock

We enable traceability of companion animals and bring joy to pet owners by keeping them connected with their beloved pets.

PetLink is part of Datamars’ global Companion Animal ID business. For more about Datamars companion animal solutions or sales and support outside North America, visit pet.datamars.com

Visit PetLink

We are advancing the circularity of the global textile sector through RFID technology solutions and data-led insight platforms.

Visit Datamars Textile

Global reach

Headquartered in Switzerland, Datamars proudly serves customers in more than 100 countries.

Our global network of world class manufacturing, research and development, and market based teams allows us to support customers close to where they operate, while delivering solutions at scale.

Our vertically integrated business includes four R&D innovation hubs, six manufacturing centres of excellence and commercial hubs in more than 24 locations worldwide.

24
locations

Our story

Founded in 1988, Datamars has grown from an RFID pioneer into a global technology company.

We have proven capability in leveraging asset identification into valuable insights that customers can act on. From pioneering RFID for companion animals, to combining RFID with data collection devices and software for livestock performance management, to groundbreaking RFID technology to enable circularity in global textiles - we've expanded our expertise to better serve customers around the world.

Trusted brands and world-leading products come together under the Datamars name, leveraging the strength of our R&D, manufacturing, supply chain, sales and marketing depth globally.

While our business has evolved, our focus remains unchanged: helping customers make better decisions through better information.

1800s

1895

Hayes fencing founded in New Zealand, Datamars' oldest brand.

1930s

1930

NJ Philips animal health equipment founded in Australia.

1938

Speedrite electric fencing founded in New Zealand.

1960s

1964

Tru-Test was founded following invention of the Tru-Test Milk Meter.

1980s

1988

Datamars was formed through the merger of Datalogic and Audermars.

1990s

1990

Datamars' LaundryChip launched - the world's first RFID chip designed for industrial laundries.

1991

Z Tags was founded in New Zealand.

1991

Lead the ISO standard for global animal identification, transforming companion animal ID

2000-2005

2001

World leading Tru-Test XR3000 livestock weigh scale launched

2003

Tru-Test Electronic Milk Meter launched

2005

World's first Walk Over Weighing technology for dairy released.

2006-2010

2006

Datamars' PetLink, leading pet identification software launched in the USA.

2007

Unigizer™, a three-in-one mains, battery and solar energizer released.

2008

Launched SEKURUS™, the world's first self-testing animal health treatment injector.

2010

Launched the world's most powerful electric fence energizer.

2011-2015

2011

Released the XRS, Tru-Test's first portable EID stick reader.

Acquired a number of leading local livestock identification businesses, broadening scope and expertise.

2016-2018

2017

Launched livestock management cloud software, now Datamars Livestock.

Introduced fourth generation LaundryChip technology.

Acquired leading agri-tech businesses, Tru-Test, Simcro and Precision Pastoral, helping advance livestock productivity by bringing RFID, data capture and insights technologies together.

2019-2020

2020

Launched the Datamars Tissue Sampling Tag and Applicator.

Introduced Datamars' first connected smart energizer.

2021

Launched Active Tag, Datamars' wearable heat and health monitoring platform.

Introduced RFAID™ technology, enabling a new generation of intelligent RFID systems.

2022

Launched Tru-Test Fence Monitoring, extending connected farm management capabilities.

Partnered with agri-tech AI businesses, Serket and Connecterra, further advancing livestock productivity data insight capabilities and AI-powered solutions.

2023

Launched STORM, a platform for remote RFID device management.

Acquired Kippy, expanding into GPS pet tracking and connected pet technology.

2024-2025

2024

Datamars establishes 'Datamars Sustainability Foundation', a  charitable organisation working to accelerate regenerative agriculture  globally.

Acquired Pulse  NeedleFree Systems, advanced animal health treatment technology.

2025

First SBTI aligned  climate target reached, achieving 85% certified renewable energy globally.

Back to top