Following the successful set up of its European hub, Datamars is excited to announce its new partnership with Cabi Group to expand the distribution of world renowned Speedrite Electric Fencing products in France.

A renewed product offering designed to meet the increasing demands of French farmers is being released alongside the company’s popular digital training academy, demonstrating commitment to the French market.

Following the 2018 acquisition of Speedrite and Pel Electric Fence businesses and world leading Tru-Test weighing and EID systems to complement the company’s Datamars Livestock portfolio, Datamars is pursuing its European growth strategy by appointing Cabi Pro as its electric fence sales agent for the French market. They will jointly present a new full range of products, tailor-made to meet the high standards of quality and performance demanded by the French market.

“To better serve our European distribution network and satisfy the increasing demand for high quality, high performance agritech products, we established a European Central logistics hub in 2019. This hub enables us to be closer and faster to serve our customers in Europe.

“As part of our expansion strategy in France I’m pleased we could find in Cabi Pro an experienced and well known company to support the distribution of Speedrite through the French retailer networks. Cabi Pro is led by Alain Mathé, who spent the last 20 years growing the adoption of Electric Fences in France. With an experienced team of professional advisors, Cabi Pro will best support the retailers across France”, says Luca Paioni, European General Manager of Datamars.

Speedrite, an iconic New Zealand and Australian brand with a strong history of more than 80 years, is a worldwide leader of powerful electric fencing solutions. Speedrite has been present and well trusted in France for many years thanks to our preferred retailer Alliance Pastorale, and is now available with a new extended range of highly competitive products tailored made to meet the specific needs of the French market. In particular, all Speedrite accessories will now be available, enabling French retailers to offer a full range.

Conscious that high quality electric fencing needs to come with a high degree of support, Datamars has also recently released its ‘Datamars Livestock Academy’, a digital, multi-language education platform, where interactive training material is freely available to our farmer customers and retail representatives to support them in their knowledge and choices.

“With growing registrations and over 500 active learners globally, this platform is an important part of our offering to our customers” explains Luca. (visit:

In support of this new strategy, Datamars is also launching its European Catalogue and Website, available in English and French, which includes a detailed presentation of the full extended product range (visit:

CABIGroup is an emblematic pepite of the richness of our territory, with a strong growth potential in France and around the world. In accordance with its values, our projet is to become a international industrial company with a large product panel including the Silos and Cabanes connected, through the artificial intelligence and the electric fencing brand SPEEDRITE. “ says Alain Mathé, CEO of CABIGroup.

About Datamars

Datamars, formed in 1988 and based in Switzerland, is the company behind Datamars Livestock, which features Tru-Test weighing and EID systems, Speedrite and PEL electric fence solutions and Z Tags RFID solutions. Its Datamars Textile ID business is a world leader in industrial textile RFID solutions and its companion animal business, Datamars Pet, delivers world leading RFID based traceability and reunification solutions. As a global company, Datamars has three R&D hubs, six major production hubs and market based commercial operations in over 21 locations worldwide. As part of its commitment to a sustainable future, the company takes an active approach aligned to global standards to clearly understand, monitor and improve the impact it has on communities and the environment.

About CABI Group

CABIGroup, formed in 1994 is based in Valence d’Albigeois in France. CABIGroup is known for the quality, simplicity and functionality of his products. The Products are mainly intended for livestock and adapted to the requirements of modern livestock and respect the environnement. As well as for SPEEDRITE, the CABIGroup customers are agricultural cooperative, distributors, tractor operators, and also milking robot dealers throughout the country with an emerging and dynamic trend for export. President of CABIGroup, I will put all my experiences for over 25 years in the agricultural market, for the success of this next challenge.

——- Ends ——-For further questions or media enquiries:

Luca Paioni, General Manager Europe


P: +41763891466