The Inventor of the LaundryChip invites you to come and see

« RFID in action »

Lugano, Switzerland, September 2010 – Datamars, a leading global supplier of high performance RFID-based solutions for the industrial laundry and textile service markets, demonstrates its complete ID solutions for the industrial laundry process at EXPO DETERGO, taking place in Milan from October 15 – 18, 2010.

At its booth (#D21-E26, hall 2), DATAMARS will present the latest developments in RFID technology and its complete RFID systems (based on transponders, readers and antennas), successfully deployed and integrated in a large numbers of laundries around the globe.

Among the various product news at this year’s Expo Detergo, DATAMARS will present the new laundry tag « ORION », the latest generation of transponder, specifically designed for the flat linen market. Already in use in several leading laundries, this transponder is characterized by a significantly increased mechanical resistance (tested up to 56 bars, in the latest generation of water extractor presses), making it the most robust chip available on the market. With more than 1 million pieces sold in the first months, ORION has been one of the most successful product launches in the history of DATAMARS.

DATAMARS will also showcase a new Tunnel antenna concept, especially developed for the nursing homes market. This antenna is part of a complete track and trace system, based on the « PersonalChip », the smallest and thinnest RFID laundry tag on the market (diameter: 11mm), which makes it ideal for tagging personal clothing.

« Datamars has deployed its RFID systems around the globe, with over 1.000 clients in 25 countries and more than 100 million LaundryChips in use. As a vertically integrated supplier, Datamars offers complete solutions to the market. The « LaundryChip », available in various sizes, is the centerpiece of our RFID systems which are completed by high-quality readers and antennas, designed and developed to withstand the harsh laundry environment » says Carlo Redaelli, International Sales Manager at DATAMARS. « Datamars also offers consulting and support services and develops custom-made systems, tailored to the specific needs of our clients. »

Datamars’ innovative RFID systems are the result of more than 20 years of industry experience which have made Datamars the reference in textile identification around the world.