In an increasingly complex world our customers need simple, seamless, connected solutions.
Achieving this is what defines Datamars.

At our core, we are a technology company. With a proud history in asset identification we have carefully expanded our capabilities and product offerings to build on this strength and help our customers realise greater value.

Our solutions start with individual asset identification (whether that be an animal or textile). We then provide products to capture, measure and monitor information on the asset. And then, through our data solutions and partner relationships enable genuine and useful insights to be provided back to customers to support better decision making, productivity and quality of life.

Livestock management solutions

Livestock Management

We enable traceability on farm and across markets and measurably and more sustainably improve farmers ability to produce high quality protein. Find out more

Animal Health Delivery

We measurably improve the productivity and welfare of animals by safer and more effective delivery of animal health products. Find out more

Pet identification and reunification

Pet Identification and Reunification

We care for and enable the traceability of companion animals and bring real joy to pet owners with solutions that reunite them with their lost animals. Find out more

Textile identification

Textile Identification

We measurably improve productivity and service levels in textile service industries by helping them manage their assets. Find out more

Our brands