Datamars is pleased to announce the appointment of Christie Chavis as Chief Commercial Officer – Livestock.
In this role, Christie is responsible for leading commercial operations as well as global product and marketing for the Datamars Livestock business in the Australia-New Zealand, Latin America, Europe and Emerging Market regions.
Daniele Della Libera, Datamars global CEO, says Christie has an outstanding career history within global agribusiness and she will be an asset to the Datamars team and customers.
“Enabling livestock producers to optimise their operations and enhance animal welfare and sustainable production is the cornerstone of our business at Datamars. We believe Christie’s expertise and track record within the sector will be pivotal in driving innovation and growth for the benefit of our customers, and we’re delighted to welcome her to Datamars.”
Chavis says: “Providing farmers with solutions they can utilise on farm to draw data, analytics and insights that enable them to influence profitability, is something I’m really passionate about – and that Datamars is making great strides in. I’m excited to be working with Datamars to optimise what we do for our customers in markets around the globe.”
Datamars brings together products, technologies and capabilities to put powerful data in the hands of its customers, enabling them to make better informed decisions for sustainable productivity, profitability and quality of life.
Building on its three-decade legacy as a successful RFID identification and data solutions company, Datamars has grown significantly in recent years. Its well-known brands include Z Tags, Temple Tag, Tru-Test, Speedrite, Patriot, NJ Phillips and Simcro.
Chavis is one of two Executive Team members to be appointed at Datamars in recent months, with Tobias Bissig taking on the role of Chief Financial Officer in late 2024.