Spikes in calls to The Rural Support Trust immediately after the conclusion of events designed to help boost mental health and wellbeing among New Zealand farmers demonstrates how important continued support is. The Rural Support Trust has been running a regional rural community speaker series for the past year fronted by local identity [...]
Kevin Coffey, cattle farmer and Head of Smart Farming for Datamars Livestock shares his views on the need to continue accelerating sustainable livestock production for the benefit of us all ahead of Earth Day 2023. Regardless of where you’re based in the world, global attention falls firmly on our collective home – earth – [...]
Datamars is putting increasingly powerful data in the hands of beef producers around the globe enabling them to measurably improve productivity and animal health and create smarter and more sustainable futures for our sector and our planet. To support and contribute to initiatives that help advance and champion sustainable beef production, gain further insights [...]
In Methven, New Zealand, Barry Flynn milks a 620-strong Friesian herd on 196Ha. He’s implemented Datamars Livestock’s Tru-Test Automated Heat Monitoring with Tru- Test Active Tag collar solution to track cow behaviour and improve animal health and breeding performance. We wanted to explore how we could improve our breeding performance. One key strategy for [...]
Agtrac, the agricultural service provider that Datamars owns 51% of, developed a solution encompassing Datamars Livestock software, readers and training to accurately and effortlessly test and track animals for tuberculosis disease in New Zealand. On-behalf of OSPRI, AsureQuality tested over 2.6 million animals in a year. Datamars was the only provider able to provide [...]
Pig farming is one of the fastest growing livestock activities in Uganda, increasing not just food production, but also income and employment. In 2020 Datamars partnered with the Roslin Institute, a word-leading institute for animal science research, with genetics specialists AbacusBio and Ugandan based organisations Vetline Services and Makere University on ‘PigBoost’. PigBoost is [...]
In early December 2021, the flagship Datamars Livestock activity monitoring solution, Tru-Test Active Tag, was successfully installed on Pickart Dairy Farm in Fond Du Lac, Wisconsin, United States. This total monitoring system, released in 2021, provides livestock producers like the highly regarded Pickart operation which runs over 1000 cows, with data that combines gesture [...]
It’s been a busy few months for the Datamars LATAM team, who recently attended a number of exhibitions as the continent gets back to hosting events, following months of Covid-19 restrictions. “Our team was finally able to get back to showcasing what Datamars has to offer at tradeshows such as Expointer in [...]
Datamars Livestock delivers global leader in energizers Claiming the space of the world’s most powerful smart energizer is Datamars Livestock’s new 86000W Mains Energizer. Packing an impressive 86 Joules (J) of output energy, the 86000W is unsurpassed. “The launch of the 86J provides a moment in time where great power meets great [...]
The Datamars North American Livestock Management team caught the eye of industry players at the annual National Cattlemen’s Beef Association (NCBA) Trade Show and Cattle Industry Convention in Nashville, Tennessee last month. “It was great to see the industry come together in person once again,” said Trisha Klement, Datamars Channel Marketing Specialist. [...]
