Kevin Coffey, cattle farmer and Head of Smart Farming for Datamars Livestock shares his views on the need to continue accelerating sustainable livestock production for the benefit of us all ahead of Earth Day 2023. Regardless of where you’re based in the world, global attention falls firmly on our collective home – earth – [...]
The Turkey-Syria earthquake that struck in the early hours of Monday 6 February was among one of the world’s deadliest on record and for many, beyond comprehension in terms of its scale. Sadly, weeks later, aftershocks and their repercussions continue to severely impact those living in the region displacing, injuring and sadly killing more [...]
Datamars Livestock is super-charging its support of the Rural Support Trust in New Zealand and its national Time Out Tour for farmer well-being at a time when it’s needed most by contributing funds from each sale of its limited-edition solar energizer. The Tour is fronted by former TV presenter turned sheep and beef farmer, [...]
When Jersey breeders and farmers Michelle and Shaun Good were seeking to better protect their herd they turned to Datamars Livestock technology to help maintain and improve strong reproductive performance. For pedigree Jersey breeders Michelle and Shaun Good, their steeply contoured farm in Otorohanga, New Zealand has been home for six seasons. Last year [...]
Brazilian-born Adriane works as a Solutions Design Expert in our Smart Farming team in Ireland. Before she moved jobs and countries Adriane was named as one of the top 100 most influential women in agribusiness in Brazil. Here she tells us more about her journey and role within Datamars. What is your background? I [...]
Datamars is putting increasingly powerful data in the hands of beef producers around the globe enabling them to measurably improve productivity and animal health and create smarter and more sustainable futures for our sector and our planet. To support and contribute to initiatives that help advance and champion sustainable beef production, gain further insights [...]
Datamars is pleased to announce that it has invested in a majority shareholding of agriculture technology company, Serket. The partnership supports Datamars’ goal of accelerating sustainable livestock production and is part of the company’s efforts to expand its smart farming offering and explore how wider livestock behaviour monitoring technologies, like video analytics and AI, [...]
Tell us about your personal background. I grew up in a city in the eastern part of India called Calcutta, now Kolkata. I graduated as an Engineer and worked for a few years in Marketing and later moved into IT Operations/ Infrastructure management. For my work I moved around the country, Mumbai, Delhi and [...]
Meg Salter, a veterinarian and farmer, says their family’s fundamental goal is to leave the country in a better state than when they bought it. The Tru-Test Walk over Weighing (WOW) system from Datamars Livestock is feeding into that goal, helping Meg and her husband, Warren make a measurable difference to animal health, welfare, [...]
Second hand wardrobe idea. Circular fashion, eco friendly sustainable shopping, thrifting shop concept. Woman outfit. A few years ago, you could position yourself as a sustainable fashion brand just by using organic cotton. Today the consumer expects much more. It's about the carbon footprint of products and companies and achieving climate neutrality, [...]
