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Spotlight on Cameron Ewart

2023-01-25T09:49:41+01:00February 21st, 2022|Corporate|

As part of our Datamars ‘Spotlight On’ series, Juliette Banks, Communications Manager, caught up with Cameron Ewart, Vice President, Pet ID North America. Tell us about your personal background? I was raised on a sheep and beef farm in Canterbury, in the South Island of New Zealand. I never thought I’d want or need [...]

Successful Install of Tru-Test Active Tag in North America sees early benefits

2022-02-10T10:18:17+01:00February 10th, 2022|Livestock Management Solutions|

In early December 2021, the flagship Datamars Livestock activity monitoring solution, Tru-Test Active Tag, was successfully installed on Pickart Dairy Farm in Fond Du Lac, Wisconsin, United States. This total monitoring system, released in 2021, provides livestock producers like the highly regarded Pickart operation which runs over 1000 cows, with data that combines gesture [...]

Spotlight on James Ellis

2023-01-23T11:30:41+01:00December 13th, 2021|Corporate|

As part of our Datamars ‘Spotlight On’ series, Juliette Banks, Communications Manager, caught up with James Ellis who was recently promoted to the role of Western Regional Manager for Australia. Tell us about your personal background? I’ve spent my life in the rural industry. I started with Landmark and then moved into a role [...]

First PetLink pets reunited in Brazil

2021-12-04T09:53:15+01:00November 19th, 2021|Pet Identification and Reunification|

Brazil has more than 57 million pet dogs, 26 million pet cats and, while microchipping is not yet required by law, approximately one million animals are chipped each year by their pet-loving owners. Recently, thanks to Datamars pet reunification solution PetLink, which combines visual and RFID technology for animal identification with reunification database software, [...]

Remote WOW powers sustainable livestock production

2022-07-06T15:10:29+02:00October 30th, 2020|Sustainability|

At the Glenforrie Station in Australia, Datamars’ Tru-Test Remote WOW system is helping the Grey family more efficiently and sustainably manage their livestock and resources, by providing the ability to act on individual weight based animal performance information remotely and without human intervention. “It’s making us markedly better animal and land managers.” says Murray Grey

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