Our business
Our company
At Datamars, we believe information is the way to a better, more sustainable world.
We are dedicated to encouraging the use of data to help customers make more sense of what they do and find better ways of doing it.
Our businesses
In an increasingly complex world our customers need simple, seamless, connected solutions.
Achieving this is what defines Datamars.
Livestock management solutions
We enable traceability on-farm and across markets, measurably improve livestock producers’ ability to produce high quality protein in a sustainable manner and deliver solutions that provide peace of mind.
Our solutions offer world-class precision in heat and health detection, autonomous weighing and fence monitoring, using a combination of sophisticated, practical algorithms and robust hardware.
Our ecosystem covers the breadth of farm infrastructure, animal identification, weight and activity based individual animal performance systems, animal health delivery systems, and easy-to-understand intelligence with our Datamars Livestock cloud solution.
Our brands
Pet identification and reunification
We enable traceability of companion animals and bring real joy to pet owners by reuniting them with their lost animals.
Working with partners we pioneered the companion animal identification category.
Our RFID identification products and reunification platform technologies are used by veterinarians, animal shelters, charitable organisations, customs and health organisations around the world to help care for and reunify lost pets with their human families and help control the spread of infectious diseases.
Our brands
Textile identification
We measurably improve productivity and service levels in textile service industries by helping them identify, track and manage their important assets.
Our RFID LaundryChips™ and reading systems support the traceability and management of flat linen, work wear, private wear and cleaning materials across the main sectors linked to the textile laundry business: industry, healthcare, hospitality and elderly care.
Our brands
Latest news
Let’s make a measurable difference.
The world is under pressure to produce more, with less.
Increasingly, high stakes decisions need to be made. These are best based on data, information and insight, not just instinct.
Building on our history as a successful RFID identification and data solutions company we bring together products, technologies and capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions, get the right results and achieve measurable success – today and tomorrow.