Key Markets Overview

Our focus: companion animal, livestock and textile identification

Girl Loves Her Cat

Companion Animal Identification

As a pioneer in electronic identification for companion animals from pocket pets to horses, Datamars played a significant role in the development of ISO standards 11784 and 11785 for animal identification. We have a thorough understanding of the various issues associated with animal ID in all regions of the world and how these issues are affected by climate, culture, legislation, economic development, etc. Our products for companion animal ID include glass- and polymer-encapsulated RFID microchips and a variety of microchip scanners built to meet the varied and unusual needs of animal professionals from veterinarians in the clinic to animal control officers involved in cruelty investigations and seizures.

Companion animal microchips are as small as a grain of rice to be injected under the skin of the animal. They provide the only real form of permanent, unique identification that cannot be falsified or removed. To make implantation easier, we invented the ergonomic, ‘No Return Click’ syringe – available only from us. This singular microchip implanter gives the practitioner peace of mind that an implantation has been properly completed – proper implantation being the single best deterrent of microchip migration. It allows the practitioner to use the most natural approach and body language; it can be used comfortably with only one hand, leaving one hand free to work with and calm the animal. The ‘No Return Click’ offers additional safety: when properly and fully depressed it gives an audible click to alert the practitioner that implantation has been performed correctly and is complete; it blocks and locks the injector, which stops the microchip from being retracted back into the syringe by the piston while being removed from the animal’s body.

Our latest innovation includes the industry’s only thin microchip, Datamars Slim. The Slim concept doesn’t compromise read distance for needle gauge. Using a thin, 14 gauge needle, microchips are implanted with minimal penetration force, which is less painful and stressful for the animal but maintains the readability that animal professionals depend on for easy identification with a microchip scanner throughout a pet’s life. Datamars Slim is suitable for any breed of companion animal at almost any stage of life, allowing for the microchipping of younger animals and pocket pets with ease.

To support our pet identification efforts in some regions we offer PetLink, a 24/7/365 registry and recovery service for companion animals. PetLink provides veterinarians, animal shelters, animal rescue and humane organizations, kennels and pet owners a user-friendly, online service to register and report lost or found pets. In addition, we operate Petmaxx – an international online search engine for pets that connects PetLink users to more than 30 additional national pet databases around the world.


Livestock Identification

Our livestock ID portfolio, which now includes industry leaders Temple Tag, QuickTag and Zee Tags, can greatly improve livestock tracking and identification processes to assist with traceability and disease control for the farming, ranching, feedlot and animal harvest industries. Unique ID systems for livestock management – including RFID – simplify full life cycle tracking of food source animals and facilitate daily data collection for accurate, simplified recording. Unique ID systems make it easier to track animals from birth to harvest in compliance with food safety and traceability regulations. As a leader in livestock identification, we offer field and weather-friendly solutions to help monitor animals and easily manage livestock data to help cattlemen and farmers monitor and maximize the performance of their animals and increase profits thanks to faster identification, faster management, and error-free control.

Conventional or visual ear tags, made from a durable and flexible plastic, are laser marked according to the customer’s needs. Datamars visual ear tags are available in multiple sizes in just about any color as circular, flag or triangular tags. Visual ear tags offer simple, man-readable identification. Electronic or EID tags contain half duplex (HDX) or full duplex (FDX) RFID microchips and can be read with portable or mountable chute/sweep/race/gate readers suitable for use indoors and outdoors.

The Datamars bolus is a ceramic capsule containing a half duplex (HDX) or full duplex (FDX) RFID microchip. RFID codes can be read independently of the position of the microchip inside the animal, whether the animal is stationary or in motion. The bolus is implanted orally and settles in the rumen (second stomach) of the animal.

Visual and electronic ear tags, as well as boluses can be used in combinations to suit any national or independent identification and tracking requirements.


UHF TaggingTextile Identification

Please visit the Textile ID dedicated website:!

Textile identification and sorting in the rental textile, event rental and industrial laundry industries can be greatly enhanced through RFID technology. Attaching RFID tags to garments, uniforms, linens, hospital gowns, sheets, mats, mops, etc. used to service the rental textile, healthcare, industrial food and hospitality sectors, allows any questions of ownership and inventory location to become unambiguous. Textiles can be tracked as they move through and between facilities allowing for rapid identification, automated sorting and error-free processing. This allows plants to maximize the use of their human resources where they are most needed, and charge properly for inventory consumption.

Our textile ID portfolio is renowned for its accuracy and reliability. We offer readers for conveyor, rail, or vacuum sorting systems, specialized antennas for tunnel and portal systems, as well as utility and service programs.

Our newest line of UHF tags, named NOVO, delivers read ranges up to six meters (or nineteen feet) without requiring a direct line of sight.  Increased sensitivity makes these the tag of choice for bulk scanning in confined-field applications. Our UHF solutions can offer RFID for a lower capital investment than what is typically expected from RFID, and offers better long term ROI than conventional ID systems. As the inventor of the LaundryChip, we offer a complete range of solutions for textile identification from manual to fully automated handling processes. Our portfolio includes low frequency (LF), high frequency (HF) and ultra high frequency (UHF) tags designed to withstand the harsh environments of commercial cleaning and logistics cycles without damaging the textile. Where fast and accurate identification has become a prerequisite for competitiveness, we have long been established as a global market leader with more than 1,000 installations in 40 countries, and over 150 million textile tags in use.